How to Turn a Struggling Startup Into a Successful Business

When you go to the doctor, he or she will not prescribe a solution to your symptom without a diagnosis. Similarly with businesses--large, small, start-up, or established. To identify underlying issues, we must perform a diagnosis. First, what does struggling mean? The particular symptom could be insufficient sales, poor quality, inadequate staff, underfunding, and many other permutations. However, an important issue often overlooked is this: Does this business have the potential to be viable? Indeed, not because you decide to be in business means there is a market for the goods and services you offer! Did you do proper market research? Did you choose an activity that merely fits your talents and desires? How much planning did you do before you started?

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