Billions of euro are expended each day on Advertising, PR, Branding online and offline. The messages, overt and subliminal, incessantly bombard our conscious and sub-conscious minds to an extent that we remotely absorb and unconsciously respond to their enticements and directions.The influence of such messaging is beyond dispute but it is interesting to look at how individuals represent their businesses at the personal level and how they are seen to be good or indifferent representatives of their business model.
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