What You Should Be Addressing When Creating a Mission Statement for Your Business

Learn how important it is to have a mission statement for your business. Steps to creating your mission statement. How a mission statement penetrates the whole of the business and influences every aspect of your company's activities. See how the careful crafting of a mission statement can focus your mind on what it important and how it eases decision making. Learn how a mission statement provides the background to all your marketing and promotional activity.

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